To make known the history and culture of Fulaichun to more customers, Fulaichun Brewery Group Co.,Ltd. now collects advertising slogan with 1000,000yuan cash reward from people all over the world. Please find the details in the special subject on Ruicaijing web, http://www.rcj99.com/flc/index.asp.

Procedures:

I. Content

Advertising slogan for Fulaichun Brewery Group Co.,Ltd..

II. Time

From September 1, 2014 to October 18, 2014.

III.Range

All global citizens with no limit of occupation and age.

IV. Rewards Rank

 Best Creativity Reward----1 person------1000,000yuan in cash

 Week Champion--------6 persons----- 1,888yuan in cash

(the week champions will be elected by network voting during the period of collecting)

Candidates-------30 persons------888yuan in cash

(the top 30 persons elected by network voting can get the finalists)

 Engagement Reward------188 persons------two bottles of premium Fulaichun white liquor

(It will be drawn by the guests at reward-giving meeting)

Remark: If there is no best creative works found in this collecting activity, the deadline of this rewarding activity will be automatically extended to the day when the best creative slogan is found.

V. Evaluation Time

1. Week Champion

The deadline of network voting of week champion is 24:00 of each Sunday. The works which have a plurality will get the week champion reward and will be announced on the official website of Fulaichun Brewery Group Co.,Ltd. and Ruicaijing net.

2. Best Creativity Reward and Other Rewards

The Best Creativity reward and other rewards will be elected by the judging panel which is composed of specially invited experts and enterprise representatives on October 16, 2014, and the list of winners will be put on he official website of Fulaichun Brewery Group Co.,Ltd. and Ruicaijing net on October 17, 2014.

3. Time for Results Announcement and Rewards-giving Meeting

The rewards-giving meeting will be held on October 18, 2014. The author of Best Creativity reward and winners of week champion and candidates will be invited to attended to the meeeting. The travel expenditures of participants will be afforded by Fulaichun Brewery Group Co.,Ltd..

4. To ensure the fairness and justice of this election, all works will be announced on Ruicaijing net. The score of awards will be composed of three parts, network voting (accounting for 30%), experts (accounting for 40%) and enterprise representatives (accounting for 30%).

5. The whole selection process will be notarized by Rizhao Municipal Notary Office.

VI.  Requirements

1. Complying with the brand and conceptualization spread by enterprise

The works must comply with the brand and conceptualization spread by enterprise and have been created and refined to the advertising slogan in the basis of it.

2. Force of impact and infection

The good advertising language can move consumers and let the persons to produce resonance in emotion and to agree with it, to accept it and to spread it actively. So the excellent advertising language certainly has the force of impact and infection.

3. No more than 10 words ( including 10 words)

The advertising language must be brief, no rare word, easy to pronounce and no bad ambiguity with the potential of popular language. It must be easy to be spread, easy to be read and easy to be remembered.

4. The works must be original and unpublished, and shouldn’t be similar or same with any published works. It shall not infringe the intellectual property rights.

VII. Rules

1. The advertising language must be in simplified Chinese, and can’t be in English or other slogan with no special symbols.

2.The works must be original. The participants must be responsible for  the originality of their works. If there is any damage to the image of organizers caused by any participant who infringe the copyrights of others, the participant must bear full responsibility.

3. The works which had been put to use in other relevant collecting activity can’t be contributed again.

4. The works contributed must be with a paragraph of text to explain the meaning and creative ways of it with signature.

5. The copyright of award-winning adverting slogan belongs to Fulaichun Brewery Group Co.,Ltd. after the awards payment.

6. If there is same advertising slogan during the process of collecting, the first submitted is valid, so the latter submitted has no qualification to attend the election.

7. One person can submit more than one advertising slogan, and can be elected and appraised at the same time.

8. All participants have read and understood the rules of this activity and have no objection to the rules.

9. If there is any other problems, pls contact the office for collecting advertising slogan of Fulaichun

Tel: 0531 - 86150299, 0531 - 86152899.

10. The final explanation right of this activity belongs to Fulaichun Brewery Group Co.,Ltd..

VIII. Contribution Address

1. Ruicaijing Web, http://www.rcj99.com/flc/index.asp

2. email for the works submitted, rz-bbs@vip.focus.cn