Recently, the products of Guomei (Yibin) Liquor Co., Ltd., including Guomei Jiuzhuang, won the prestigious Gold Medal at the Panama-Pacific International Exposition. This honor is a recognition of the company's potential and the quality of its products, and also marks the company's products entering the international stage and taking its brand value to a new height.
It is known that the Panama-Pacific International Exposition, which started in 1915, was a grand international exposition held to celebrate the completion of the Panama Canal. The Panama Award, which is regarded as one of the three major international awards by both Chinese and foreign media, is renowned globally for its grand scale, wide influence, and is recognized as the longest-lasting, largest-scale, and most authoritative world event in human history.
Guomei Jiuzhuang, as one of the star products of Guomei liquor Group is made using the ancient craft of five-grain brewing, using high-quality raw materials such as sorghum, rice, glutinous rice, wheat, and corn. The wine is fermented in earthen pits for 90 days, and then mixed and distilled, with the best quality wine being selected and stored in barrels for a long time. Since its launch, it has won widespread acclaim from consumers and the industry for its superior quality.
In terms of product quality, Guomei liquor upholds its principles and adheres to its craft, with the philosophy of crafting every drop of wine with dedication, regardless of the cost, time, or effort involved. It strictly controls the raw material, production, and marketing processes, and has created a strong atmosphere of respecting and learning from craftsmen and striving to be one within the company, so that the concept of prioritizing quality is deeply rooted in the hearts of every Guomei employee, and high-quality products become the company's "golden brand". By improving the quality, the company drives the increase in quantity.
Faced with fierce market competition, Guomei Wine Industry has seized opportunities amid challenges, focusing on product quality and only producing affordable, reassuring, and comfortable wines for ordinary people. Quality is the fundamental basis for Guomei Liquor Group, and no matter how fierce the competition is, it only selects high-quality domestic grains as raw materials and wins consumer trust with its hardcore quality. The company is dedicated to making Guomei Wine fragrant all over the world.
In terms of brand building, Guomei Liquor Group has carried out a multi-dimensional and progressive rhythm of communication through a series of interlocking measures, deeply reaching a wide range of consumers in multiple fields and bringing about a double increase in traffic and volume. On the one hand, it has increased its advertising spending and held high-end tasting events to enhance media publicity, continuously improving its brand awareness and reputation, and building a high-end brand image. On the other hand, it has clarified its market position. It pays attention to market development and deeply mines the domestic market at the bottom of the pyramid. It actively enters the international markets such as Southeast Asia, expanding the market scale and seeking new growth points.
Winning this honor is the result of Guomei Liquor Group's continuous pursuit of excellence and unremitting efforts. The company will continue to leverage its own advantages, driving China's outstanding national brands to the world with its excellent quality, profound cultural heritage, and extensive brand influence, and providing more quality Chinese wine products for international consumers.