During the Spring Festival,there are really many wine fields. Almost every time in the wine field,we talked about the distinguish between wine and wine, talking two or three times , our topic turn into the culture.
To say truthly,due to the “homogenization”of alcohol, Discrimination of its "quality" is shrinking.If you don’t tell us which brand of wine we are drinking firstly,how many kinds of alcohol yo can identify by your tongue?But the range of “taste”is expanding.For the psychological drive of asking for brand and beauty of consumers,the spirit culture value of alcohol is more and more prominent.That is to say,Just to tell you the brand of the alcohol,if it is one of the famous alcohol or how much,you will feel more mellow of this alcohol after your exclaimation.Is the change of the quality of alcohol?Certainly it isn’t.The change is only for your psychological.The cultural content has into our softest place in our heart.
Half of the brand is culture.So,culture connotation is very important to the establishment and development of brand and famouse brand.White alcohol is a kind of hobby,it is not the basis products for survive.but it is requirement of emotional and social to meet the demand of psychological taste an enjoy.This is also the high level demand of people.The "survival time" before opening has into the "life times" now.People have changed into "culture man" from "economic man" and "social person", People's consumption concept has changed into pursuing the "perceptual life".The demand of spiritual life and emotional needs is increased by people,who persue the consumptiong of style and perceptual goods to meet their culture demand.
In the new century, the consumption market have changed from simple competition of flavor,quality and value to the high level competation of brand and culture.After using the ways of value and service promotion in the past time,enterprises add the cultural promotion now.and The quantity promotion mainly based on the advertising communication has changed into the brand quality marketing mainly based on the bran operation.And now it have moved into cultural marketing based on person,which has been the best decision of the marketing promotion of most enterprises.With the backgroud of long history and mordern culture,the alcohol get the feelings,taste,spiritual value and culture attraction to meet the growing high level demand of people.The grade of wine is improved,when the wine enter into the market,it will be appreciated and bought by consumers,and it will make excelllent profit to enterprise.
After thousands of years of sedimentation and sublimation,wine culture has been a kind of spiritual culture,In one sense,the thousands of years of culture history of chinese nation is also the wine culture history.Chinese white liquor which is same as the ancient chinese civilization is broad and profound with a long history and rich culture connotation.The books about wine culture in market is not the propaganda which is produced by wine factory,but it is still in hot sale.And i discover that the people who buy the book don’t drink wine.This shows that the alcohol culture has into people’s heart in deep.
On the wine table,the alcohol culture becomes a tapoic between our talking with friends.But in my opinion,we can talk more and more about alcohol culture.and we can’t drink too much alcohol in daily life.Nobody can follow that Li Bai writes more than 100poems in his drinking.To have oderate drinking and experience the charm of alcohol culture in slightly tipsy state is my suggestion to my friends. Now,lantern festival is not coming,It is still in Spring Festival,there are more wine fields of people.Sincerely hope that friends find joy in the alcohol culture,but not indulge in alcohol.
